Branding & Identity

Caffe Buzzino, Ctown Tees, and RiverBank

Caffe Buzzino

2025 — UW-Madison

Brand identity for a fictional Italian caffè, built around the tagline "An Afternoon in Italy." The system includes a primary logo, comprehensive style guide, typography system, color palette, and packaging design for coffee bag products.

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Caffe Buzzino — Title Card
Caffe Buzzino — Intro and Mission Caffe Buzzino — Big Idea
Caffe Buzzino — Primary Logo Caffe Buzzino — Logo Breakdown
Caffe Buzzino — Logo Usage Caffe Buzzino — Logo Alternatives
Caffe Buzzino — Typography and Color Palette Caffe Buzzino — Applications

Ctown Tees

Personal Project

A collegiate apparel brand built around one simple idea: every college town has a story worth wearing. The system pairs a custom brush-script wordmark with city-specific marks — embroidered on the front of every garment and translated into stadium illustrations on the back.

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Ctown Tees — Brand Standards (1) Ctown Tees — Brand Standards (2) Ctown Tees — Brand Standards (3) Ctown Tees — Brand Standards (4) Ctown Tees — Brand Standards (5) Ctown Tees — Brand Standards (6) Ctown Tees — Brand Standards (7)

RiverBank

Personal Project

An outdoor lifestyle brand grounded in hand-drawn illustration of mountains, rivers, and coastlines. The wordmark integrates into a layered mountain silhouette; the secondary marks and emblems support a flexible system that scales from t-shirt embroidery to full landscape illustration.

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RiverBank — Brand Standards (1) RiverBank — Brand Standards (2) RiverBank — Brand Standards (3) RiverBank — Brand Standards (4) RiverBank — Brand Standards (5)