About

Brad Sherman

I'm a graphic designer based in Madison, WI, graduating from the University of Wisconsin-Madison in May 2026. My work spans branding, campaign design, editorial layout, and print — rooted in clean, grid-based design principles and a strong foundation in illustration.

I studied abroad at SRISA in Florence, Italy, where I explored Italian typography, currency design, and visual culture. Back at UW-Madison, I served as the sole graphic designer for the IceCube Neutrino Observatory at WIPAC, creating all visual communications across social media, print, and digital. I also interned at Saatchi & Saatchi Wellness as an art director on a national public health campaign.

I'm drawn to projects that require both visual precision and strategic thinking — building complete brand systems, designing multi-platform campaigns, and creating work that communicates clearly at every scale. Outside of design, I paint, photograph, and build furniture by hand.