I'm Brad Sherman — a graphic designer graduating from the University of Wisconsin-Madison with a focus in branding, campaign design, and editorial layout. I've art directed a public health campaign at Saatchi & Saatchi Wellness, led all visual communications for the IceCube Neutrino Observatory, and studied typography and visual culture at SRISA in Florence, Italy. My work is grounded in clean, grid-based design with a foundation in illustration and craft.